The most awaited event of the year, Apple Event 2023 finally happened on Tuesday, i.e., 12 September 2023! Apple in its iPhone 15 series, Watch Series 9, Watch Ultra 2, and AirPods launch event unveiled some exciting features, which prominently include USB-C in the iPhone and AirPods. In addition to this, Apple also provided updates to its products and services, including the release of its operating systems. The company has set an ambitious goal to achieve net zero climate impact by 2030, as showcased in a skit featuring Hollywood star and Oscar winner Octavia Spencer as Mother Nature. This commercial outlined the various measures the company has been taking to reach that goal.
Read this iLaunch 2023 blog to learn about the latest news and updates from Apple’s Wonderlust Event 2023.
iPhone 15 Lineup: Everything explained in detail
The launch of the iPhone 15 has been a highly anticipated event. For months, speculation has been made around the introduction of the USC-B feature, camera upgrades, prices, and colors of the new iPhone.
At the Apple Event 2023, the CEO of Apple Tim Cook, gave the green light to most of these speculations. During the event, Apple announced that its iPhone 15 line will be launched on 22 September 2023.
Here, we are listing the top announcements made by Apple on the iPhone 15 Lineup during the Apple Event 2023.
- The debut of Dynamic Island and USB-C feature on the iPhone 15 and iPhone 15 Plus
- Introduction of the new brain- A17 Pro chip inside iPhone 15 Pro and Pro Max
- New Zoom Camera and 3D video for iPhone 15 Pro and Pro Max Titanium
- Introduction of 5 new colors in iPhone 15 and 4 Titanium colors in iPhone 15 Pro series
- Launch with a great deal: Up to $1000 off on Trade-in options
- Heaven for the gamers with Resident Evil Village and Assasin’s Creed Mirage coming to iPhone 15 Pro
- To accommodate the demand for high storage spaces, iCloud Plus introduced new storage tiers of 6 to 12 TB
What’s new in iPhone 15 and iPhone 15 Plus
Being one of the most awaited iPhone series, iPhone 15 and iPhone 15 Plus finally launched during Apple Event 2023. These smartphones possess distinctive features which we have better explained in the below table. So, have a look!
| Feature | iPhone 15 | iPhone 15 Plus |
| Inherited from iPhone 14 Pro | Yes (excluding telephoto camera) | Yes (excluding telephoto camera) |
| Dynamic Island Widget | Yes | Yes |
| Battery Size | Standard | Larger (Bigger battery) |
| Screen Size | 6.1 inches | 6.7 inches |
| Ultra Wideband Chip | Second-generation (same as new watches) | Second-generation (same as new watches) |
| MagSafe | Supports Qi2 standard | Supports Qi2 standard |
| Back Material | Color infused glass | Color infused glass |
| Main Camera | 48 megapixels (dual cameras) | 48 megapixels (dual cameras) |
| Low-Light Performance Improvement | Yes (pixel binning) | Yes (pixel binning) |
| Digital Zoom | Yes (2x by cropping into the sensor) | Yes (2x by cropping into the sensor) |
| Portrait Mode Autodetection | Yes | Yes |
| Subject Selection for Focus After Capture | Yes | Yes |
| Emergency Satellite Service Expansion | Roadside Assistance (US launch with AAA) | Roadside Assistance (US launch with AAA) |
| A16 Bionic Chip | Yes (with improved neural engine) | Yes (with improved neural engine) |
| Voice Isolation on Calls | Yes (aggressive background noise cancellation) | Yes (aggressive background noise cancellation) |
| Pricing (US) | Starts at $799 with carrier activation | Starts at $899 with carrier activation |
What’s new in iPhone 15 Pro and iPhone 15 Pro Max
During Apple Event 2023, Apple launched its brand new iPhone 15 Pro and iPhone 15 Pro Max which comes with distinctive features. For your better understanding, we have listed these features in the tabular form. Have a look!
| Feature | iPhone 15 Pro | iPhone 15 Pro Max |
| Case Material | Titanium alloy case with aluminum substructure | Titanium alloy case with aluminum substructure |
| Screen Size | 6.1 inches | 6.7 inches |
| Heat Dissipation | Improved heat dissipation | Improved heat dissipation |
| Repairability | Enhanced repairability (back glass replacement) | Enhanced repairability (back glass replacement) |
| Programmable Action Button | Yes (with haptic feedback) | Yes (with haptic feedback) |
| StandBy Screen | Always-on StandBy screen (enabled by iOS 17) | Always-on StandBy screen (enabled by iOS 17) |
| Chip | A17 Pro chip with new GPU (ray-tracing acceleration) | A17 Pro chip with new GPU (ray-tracing acceleration) |
| Metal (3D Graphics Framework) | Optimized upscaling and battery efficiency | Optimized upscaling and battery efficiency |
| Native Console Game Compatibility | Yes (e.g., Assassin’s Creed Mirage) | Yes (e.g., Assassin’s Creed Mirage) |
| Camera | 48-megapixel camera with coated lenses, larger sensor | 48-megapixel camera with coated lenses, larger sensor |
| Main Camera Lenses | 24mm, 28mm, and 35mm equivalent lenses | 24mm, 28mm, and 35mm equivalent lenses |
| Telephoto Lens | 120mm with “tetraprism” design, 3-axis sensor-shift stabilization | 120mm with “tetraprism” design, 3-axis sensor-shift stabilization |
| Zoom Lens | 3x zoom | 3x zoom |
| Video Features | Recording to the external USB drive, v-log encoding, ACES support | Recording to the external USB drive, v-log encoding, ACES support |
| 3D Spatial Video Capture (with Vision Pro headset) | Available later this year | Available later this year |
| Pricing (US) | Starts at $999 | Starts at $1,199 |
Apple Watch Series 9 and Ultra 2: Let us know what the hype is about!
This is another fun segment of the Apple Event 2023. The tech giant launched its highly technology-driven watch ever, i.e., Apple Watch Series 9 and Ultra 2. Now, without even touching the screen, you can operate your Apple Watch.
With the company declaring that it is one of the most powerful chips in Apple Watch ever, people all around the globe are eager to use it.
Furthermore, the company claims that this watch possesses the most accurate GPS that can be used in dense urban environments. These iPhone Apple watches are available in carbon-neutral case and strap combinations.
Let us understand the distinctive features of Apple Watch Series 9 and Ultra 2 in a simpler way with the help of the following table:
| Feature | Apple Watch Series 9 | Apple Watch Ultra 2 |
| Processor | S9 chip | S9 chip |
| Graphics and Neural Core | Upgraded for streamlined operation and on-device processing of Siri requests, health data management | Upgraded for streamlined operation and on-device processing of Siri requests, health data management |
| Ultra Wideband Chip | Improved for location and controlling other Apple devices | Improved for location and controlling other Apple devices |
| Display Brightness | Brighter and adaptable (can get darker) for improved visibility | Up to 3,000 nits of brightness, significantly brighter than Series 9’s 2,000 nits |
| Processor (Inside) | A16 Bionic chip | A16 Bionic chip |
| Carbon-Neutral Product | Yes (Series 9 is Apple’s first carbon-neutral product) | Yes (improved environmental impact, 95% recycled titanium) |
| Band Material | “FineWoven” material (replacing leather bands) | “FineWoven” material (replacing leather bands) |
| New Faces, Colors, and Materials | Yes (new bands) | New modular face, expanded altitude range |
| Gesture Feature | Double Tap gesture (controls primary button and scrolls through widgets) | Double Tap gesture (controls primary button and scrolls through widgets) |
| Availability and Preorder Date | Shipping in October, preorders available now | Available starting Sept. 22, preorders available now |
| Starting Price (US) | Starts at $399 | Starts at $799 |
Lossless Audio in AirPods Pro 2
AirPods Pro (2nd generation) featuring the MagSafe Charging Case (USB‑C) are set to provide an exceptional true wireless audio solution when paired with Apple Vision Pro. These AirPods Pro, equipped with the H2 chip in conjunction with an innovative wireless audio protocol, will offer a remarkable 20-bit, 48 kHz Lossless Audio experience characterized by ultra-low latency.
Once Apple Vision Pro becomes available in the early part of the next year in the U.S., users will have access to the most advanced wireless audio experience in the industry. These new AirPods Pro will enhance entertainment, gaming, FaceTime calls, and various other audio interactions to deliver an unmatched level of audio quality and synchronization.
Following are some distinctive features of the recently launched AirPods Pro 2:
- iOS 17 adds Adaptive Audio, Conversation Awareness, and Personalized Volume to AirPods Pro (2nd generation).
- Adaptive Audio dynamically blends Transparency mode with Active Noise Cancellation to reduce distracting noises and increase attentiveness.
- Conversation Awareness decreases audio level during close talks, enhancing voices and eliminating background noise.
- Personalized Volume adjusts listening depending on machine learning and user preferences.
- The new AirPods Pro are made of 100% recyclable rare earth elements, gold, tin, and aluminum, and are chemical-free.
- Apple’s 2025 objective of plastic-free packaging is met with redesigned packaging.
- Apple aims to achieve net-zero climate impact for all its devices and operations by 2030 by attaining 100% carbon neutrality for its manufacturing supply chain and product life cycles.
Conclusion
Thus, Apple made some great announcements during its ‘Wonderlust’ event. The name of the event has been taken from Steve Jobs Theatre and is said to be a tribute to the founder of the tech giant’s original founder. The first iPhone was launched in 2007 with this keynote presentation.
Besides this, the Apple Event 2023 sparked social media discussions over the new iPhones’ prices and revolutionary features. Apple’s latest models with USB Type-C technology are one of the major tech advances and everyone is thrilled to learn about this upgrade.
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